Guides on content creators and collaborating

Everything you need to know to collaborate well as a business or creator. Concrete, honest and focused on the local market.

For businesses

Finding, choosing and compensating content creators for your restaurant, shop or webshop.

What does working with a content creator cost?

What does a content creator cost? Learn which factors set the price, the difference between trading and paying and how to make a fair agreement.

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How do you find content creators for your business?

Practical guide to finding content creators for your hospitality business, shop or webshop. Where to look, what to check and how to make a good match.

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Influencer marketing for your hospitality business: how do you start?

Practical influencer marketing guide for local restaurants and cafes. How to start, what to offer and which mistakes to avoid.

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UGC content for your webshop: how do you approach it?

Getting UGC content made for your webshop: how to choose creators, what to ask for and how to use the content afterwards in ads and product pages.

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Plekt vs an influencer agency: what is the difference?

Torn between an influencer agency and a platform like Plekt? Learn the difference in cost, control and speed for a local business.

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Micro-influencers for beauty and fashion businesses

Using content creators for your beauty salon, hairdresser or fashion store. How to pick the right micro-influencer in beauty and fashion and what to offer.

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For content creators

Starting out, growing and knowing your worth as a content creator or micro influencer.

How do you become a content creator? Starting without a big following

How do you become a content creator without many followers? Concrete steps to start, find your first collaborations and build a portfolio.

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How do you make a media kit as a content creator?

A media kit shows businesses at a glance who you are and what you deliver. Learn what belongs in it and how to build one without design experience.

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What do you charge as a content creator? Determining your value

What can you ask as a content creator or micro-influencer? Learn how to determine your value and make a fair proposal, in trade or for payment.

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For both sides

Definitions, rules and background both businesses and creators should know.

What is a micro-influencer?

A micro-influencer is a creator with a small but engaged audience. Learn what micro-, nano- and macro-influencers are and why they work for local businesses.

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Trade deals with content creators: how it works

A trade deal is content in exchange for a product or service, no money. Learn how trading with a content creator works, what you offer and what to watch out for.

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What is UGC (user-generated content)?

UGC is content made by a real person, not by the brand itself. Learn what UGC is, how it differs from influencer marketing and what it delivers.

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Content creator or influencer: what is the difference?

Content creator and influencer are often used interchangeably, but they are not the same. Learn the difference and what it means for collaborations.

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Tax on a trade deal: how do you book a free product?

Is a trade deal with a content creator taxable? Learn how a free product or meal works fiscally, for the business and for the creator.

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Rules for influencer marketing in Belgium: what must you disclose?

What does Belgian law say about advertising by influencers and content creators? Learn the basic rules around recognisability and trade deals.

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