Plekt/Guides/How do you make a media kit as a content creator?

How do you make a media kit as a content creator?

Lucian Calistru·Published on 11 juli 2026

A media kit is a short overview in which a content creator shows who they are, what theme they create content about, what their reach and engagement are and which forms of collaboration are possible. Businesses use it to quickly judge whether a creator fits them.

In short

  • A media kit fits on one page: name, theme, channels, reach and sample work.
  • Show verified numbers, not screenshots that are easy to fake.
  • Add three to five strong examples, not a full portfolio.
  • State clearly whether you are open to trade deals, paid collaborations or both.

What belongs in a media kit?

Keep it short and concrete. A name and handle, a short description of your theme (for example "food content in Ghent and surroundings"), your channels with follower count and average engagement, three to five examples of your best work and a short line about how you prefer to collaborate.

Avoid long blocks of text. A business looks at a media kit for less than a minute; anything that does not stand out immediately gets skipped.

Why verified numbers weigh more than a screenshot

A screenshot of your follower count is easy to edit and businesses know that. Where possible, connect your channel to a platform that reads your reach directly from Instagram or TikTok. That gives a business certainty without you having to prove anything extra.

On Plekt that happens through a verified-reach badge on your profile, which automatically strengthens your media kit without you having to create and send a separate document.

A living media kit instead of a fixed document

A pdf you maintain yourself ages fast: your follower count changes, your best examples change. A profile on a platform that keeps your reach and work automatically up to date saves you that repeated effort and always shows your latest content.

If you do work with a separate document, put a date on it and update it at least every quarter, so a business never sees outdated numbers.

Get started on Plekt

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Other guides

  • What is a micro-influencer?
  • Trade deals with content creators: how it works
  • What does working with a content creator cost?
  • How do you find content creators for your business?
  • How do you become a content creator? Starting without a big following
  • What is UGC (user-generated content)?
  • What do you charge as a content creator? Determining your value
  • Content creator or influencer: what is the difference?
  • Influencer marketing for your hospitality business: how do you start?
  • UGC content for your webshop: how do you approach it?
  • Tax on a trade deal: how do you book a free product?
  • Rules for influencer marketing in Belgium: what must you disclose?
  • Plekt vs an influencer agency: what is the difference?
  • Micro-influencers for beauty and fashion businesses

Frequently asked questions

What should definitely be in a media kit?

Your name and handle, your theme, your channels with reach and engagement, a few strong examples of your work and how you prefer to collaborate (trade, paid or both). More is often unnecessary.

Do I need a design tool to make a media kit?

Not necessarily. A simple page with the right information works better than a beautifully designed document with too little substance. Some platforms, including Plekt, show your media kit automatically on your profile.

Should I list my rates in my media kit?

You may, but you do not have to. Many creators prefer to state that they are open to trade deals and/or paid collaborations and discuss the concrete amount or trade per request.

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